Your privacy is very important to Serta and we are committed to respecting your privacy on Serta.com. We have put this policy together to provide you with information that addresses your privacy concerns, such as how we gather and use the information collected from the visitors to our Web site. This policy applies only to the information we collect on the serta.com web site, to any other information collected from you by Serta. We will provide you with appropriate notice regarding any changes to this policy. Questions regarding this policy should be directed to Serta by filling out the form on the " Us"
THE INFORMATION WE COLLECT AND HOW WE COLLECT IT Serta requests your personally-identifiable information at "Register with Serta" and "Contact Us". We collect name, mailing address, phone number, and email address.
Serta also collects certain information that is not personally-identifiable. For example, as part of our find a dealer service, we collect your zip code to provide you with the name of the dealer nearest you. We also record statistical data about the use of our Web Site, pages of our Web Site. This information helps us to determine the areas of our Web site that are most attractive to our visitors, or add new features based on our visitors' interests.
Like most other Web sites, Serta's servers automatically track certain information about your activity on our Web site. This information allows us to keep our Web site running efficiently. This information includes: the browser you are using (such as Netscape, Internet Explorer, etc.); your operating system (such as Macintosh, Windows XP, etc.); your IP address; and the referring URL and all Serta.com URLs you visit.
HOW WE USE YOUR INFORMATION AND YOUR CHOICES We use the information you provide to support your interaction with our site and to contact you again about other services and products we offer. We may share your information with our vendors or agents who assist us in providing our products and services. If you do not wish to receive information from us about our products and services, you will be provided the ability to opt out of future receipt of such messages in our correspondence. Finally, we will share your information if required by law to do so.
You should review this privacy policy carefully, because if you do not agree with our practices, your ultimate choice is not to use this site. Remember, by using any part of this site, you accept and agree to our privacy practices. If we update this privacy policy, your continued use of this site, (following the posting of the revised policy) means that you accept and agree to the terms of the revised privacy policy.
LINKS FROM THIS WEB SITE This policy only addresses Serta's collection and use of your information, except as otherwise provided. If you disclose your information to others in connection with your use of our Web site, or any other Web site (including sites linked to our Web site), you are subject to the privacy policies that they apply. Serta does not have control over the privacy policies applied by any other part that you may disclose information to when linking to or from our Web site. If you would like information on any other party's privacy policy, you should contact that party directly, and we encourage you to do so.
SECURITY Serta employs standard industry measures to protect and ensure the confidentiality of your personally-identifiable information, including the user of firewalls. Despite these efforts, we cannot guarantee the security of your information given the current state of the internet
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